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How A Website Writer Uses Header Tags In Website Copy

Any good professional website writer or search engine optimization company will tell you one of the best ways to optimize your website for higher rankings is using header tags in your website’s content. In fact, many website writers and SEO companies believe the H1 tag is by far the most important factor in optimizing a website. This article looks at how a professional website writer optimizes header tags for higher search engine rankings.

Include An H1 On Every Page

Don’t just reserve header tags for your home page — include header tags on every page of your website. The higher up you add your H1 tags, the better search engine optimization results you’ll see. If possible, place your H1 tag at the beginning of your website’s content so it’s the first text the search engine spiders encounter when visiting your website.

Use your most important keyword in your H1 tag, and then use the same keyword at least three times in your website’s copy. Use this keyword once in the first sentence if possible, and highlight it in bold.

You can use your main keyword more than three times in your copy, but a professional website writer will usually suggest not going over a 3% keyword density. Remember, you’re not just optimizing for the search engines, it’s also important for your copy to read well. Keyword densities higher than 2.5% to 3% not only make your content difficult to read many times, but you also risk the search engines labeling your website as spam.

If you use any images on the page, use your H1 keyword in the image name and in the alt tag. Lastly, use your H1 tag keyword in your website’s title, meta keywords, and meta description. In addition to including your H1 tag keyword in your meta description, a good website writer will also make sure it reads well for humans since your meta description is one of the best ways to entice people to click to visit your website from the search results.

Include An H2 For Secondary Keywords

Don’t just stop at an H1 tag for your main keyword, also include an H2 tag on each page of your website. Add the H2 tag for your secondary keyword further down the page and use it several times in your copy. Highlight your secondary keyword once in bold type, and use your secondary keyword in the title and alt tag of any other images as well.

While you can include more header tags and keywords, it’s usually best to have more landing pages optimized for fewer keywords than one page optimized for a ton of keywords.

Treating each page of your website individually is the best way to ensure getting all of your keywords in while making sure your website still works for the search engines and human readers. When in doubt about the best way to use header tags, contact a professional website writer for additional advice.

About the Author

For a high quality website writer that can boost your business through website content, SEO copywriting, blog writing, email copy, and more, contact Pro Website Writer today!

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